J A C K D A N I E L' S F E S T I V E P A C K D E S I G N
diwali’s on jack
Partner-in-charge & Creative director Itu Chaudhuri | Design concept Ashok Dey | Design development Ashok Dey, Pradyut Nath | Alternate design concept Ashok Dey, Pradyut Nath | Writer Akhoury Abhishek, Ayushmaan Agarwalla | Project page photography Swaranjali Wadhawan, Shreya Duggal | Project management Ashok Dey, Abhishek Akhoury | Project duration 3 months | Video courtesy Sushi Studio
Jack Daniel’s, the legendary American whiskey brand, launches a festive pack in India every year around Diwali. After collaborating with ICD for the 2022 edition, the Jack Daniel’s brand team approached us to design the pack for 2023 edition as well.
the iconic old no. 7, larger than large
The legendary Jack Daniel’s bottle is at the centre of the pack, enveloped by the equally iconic Old No. 7—glittering and grand—against a pitch black canvas.
celebrating individuality
A message from the brand, celebrating the individuality of the founder-distiller, the man Jack Daniel’s. The design stands out, by staying comfortably in its own skin and not getting carried away.
read more about this project at www.icdindia.com
